Mid-day sunlight is a type of lighting that usually should be avoided if possible. It's too harsh and contrasty, and it doesn't compliment pretty much anything. If you have no choice, though, there is one way to mitigate the negative qualities of this type of light to a certain degree. I photographed these goats in an argan tree (goats climb these trees to eat the leaves, but in this case local people put the goats there for pictures), and my photo tour group and I just happened upon them in the middle of the day. What makes this work as well as it does is the fact that the animals and the tree are front lit. If the sun were to the side or behind the subjects, this wouldn't have worked at all.
Front lighting on a face is tough because the person squints due to the bright sun. If the sun is high enough in the sky, though, it won't be so blinding, and the light coming from the front will fill in shadows. That goes a long way to mitigating the look of too much contrast.
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